Two years ago, on one dark night, a Finnish video games designer named Jaakko Iisalo was alone in his home with timepiece on his hands. His wife had not present at home as she gone out for the evening and when there was emptiness and nothing needing his prompt concentration, the 30 year-old Jaakko put down in front of his games console. Jaakko, would blissfully consume all his extra time in the sphere of electronics make-believe if left to his own equipment.
While he botched around, his mind grind over a project plan he’d been decided at work. His boss Rovio who was a small-level mobile games developer, was lack of cash reserve and had currently withdraw for a make-or-break business project, which basically, committed developing a video game for the brand-new gizmo of today that is Apple’s iPhone.
Jaakko and the firm’s other designers had already presented a number of new ideas but all had been rejected by Rovio’s directors for the reason of sometime too complex, too childish or too tedious.
Abruptly, a brilliant idea start to flourish his way in Jaakko’s mind. He turn his switching on Photoshop and initiated drawing a brood of fat, ball-shaped birds with large yellow beaks, chunky eyebrows and severe, lightly insane facial appearance. The intense birds had no legs to broach, but still they were racing manically along the land towards some kind of royalty. “I didn’t even imagine it was unique at the time,” Iisalo says now. “I didn’t even show off it to my wife when she come back to home.”
But when Jaakko demonstrated the screen shot of his drawing to his bosses at job, it caused completely a commotion. The mechanics still wanted work and the moving subject of the game was still ambiguous at this level but there was something hidden about the angry-eyed birds that everybody in the conference room found inevitable. Niklas Hed, Rovio’s co-founder recalls, “As soon as I saw again those drawings I liked them, straight away, a sense created inside me and I felt that I wanted to play this game.”
After two years, millions of game lovers have had the same feeling. Angry Birds has appeared as iPhone’s most famous app means the app that has been installed on most of handsets around the world and has rapidly reach to Apple’s iPad and other smartphones phones as well. One most notable thing that made this game more popular is its simplicity. Angry Bird doesn’t need the player to be master at controls but the instructions pops up at all during game, once the game has been loaded, a small kid can also play this game and become master in a day.
Niklas says, “Angry Bird was our most figured game,” “We had tried 50 games, Angry Bird was at 51 which we think being best. We knew we have the ability to develop the best games all over the world, but the issue was that you had to do install of versions to play at all the different handsets. So our creation time and costs were becoming worse and worse.”
Rovio’s developers are continually having to bring various structures for the birds to destroy. Since opening the game with 63 levels in December 2009, Rovio has included another 147, at the value of about 15 every three or four weeks, in a game to put the ploy at the top of the charts. And now the ploy has reached to the remarkable level of 2 billion downloads, started from a Photoshop sketch by a 3 men company and now residing as successful most favored ploy.
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